Following on from Paul’s post about the Harrod’s High Life chocolates, another example of staggering excess comes this time from Japan.

The bling-bling diamond phone

Jewellers Tiffany and Co have launched a limited edition range of diamond encrusted mobile phones, with a price tag of 13 million yen, or £83,000 sterling.

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When 99% of the population are saving money on unnecessary food due to the credit crunch Harrods launch a  box of chocolates costing £5000!

The 49 Swarovski-studded chocolates come wrapped in hand-woven silk from India and China and are packaged in a box made of geniune leather and partitioned with gold and platinium. The packaging was designed by Lebanese chocolatier, Patchi, for a new range of Harrod’s High Life products.

A Harrods spokesman says, ‘A number of our customers have actually asked for a product such as this which has the “wow” factor.’

Of course there is a place for luxurious packaging but this is ridiculous, an obscene display of wealth. If anyone out there even considers buying these chocolates please think twice, donate £5000 to charity, and feel much better about yourself.

Hot chip go further than most with the artwork for their albums. Their latest cover for ‘Made in the Dark’ has a lovely and elusive looking finish with an embossed, cracked effect for the centre circle, printed with bronze ink on top.

The previous album, The Warning, had a number of different variations of its artwork. The range of artwork for this was well connected using the same element of a block with a plank through it. There are apparently no less than 23 pieces centered around this element. I think it’s a great use of a simple element applied well to different concepts, producing a great collection of artwork.

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We worked closely with the Guernsey Dairy to produce new branding and packaging for their existing product range, as well as new product launches.

We updated the brand with more modern, sophisticated image; products such as the Dairy’s ice cream were given a contemporary feel helping them sit comfortably on the shelve alongside international brands. A new website, range of print adverts and TV advert were designed to maximise consumer awareness of what is regarded as some of the finest milk in the world.

View our work for the Guernsey Dairy.