Even the brightest and best get it wrong sometimes…Bill Gates and Sir Alan Sugar have made two of the most inaccurate technological predictions of all time. Read more

Betley Whitehorne have recently branded Strategic Management Consulting Limited, an independent provider of strategic planning advisory services for offshore Trustees in the fiduciary sector.

The eye-catching work involved the creation of print literature, stationery and website to promote and provide details of the services offered.

Four years after Interbrand redesigned the Barclaycard logo, The Brand Union get their hands on it. I can’t help but think their inspiration might have come from Sony Ericsson. The new logo will appear in cyan, orange, magenta and green. Green? Where did they get that idea?

I would have hoped that for the £600,000 it cost Barclaycard they would have managed to achieve something original. They are obviously trying to target the xbox generation but my feeling is it’s not quite ‘grown up’ enough. Maybe they are hoping they’ll attract a younger market, perhaps the £1m they are spending on the launch and implementation will also be focused on 18-35 year olds.

I really like the logo and congratulate The Brand Union on managing to get Barclaycard to part with such a sum.

Betley Whitehorne have recently launched new creative work for leading Channel Island law firm, Ozannes.

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Isn’t it about time that something was done about the Google logo? My apologies to Ruth Kedar, but I think it’s a shocking piece of design. Ruth may have won several design awards and worked as a consultant art professor but that doesn’t mean that everything she produces is a work of art.

Google is one of the largest and most powerful companies in the world and yet the logo looks like it was created by a 10 year old. It’s not just the primary colour palette which offends me, however it is slightly improved when reversed out, such as in iGoogle. But for me it will take more than well designed backgrounds (or poorly as the case may be) to make the Google logo worthy of any awards.

Of course it’s recognisable around the world but I doubt very much that Google’s success has anything to do with the design of it’s logo. I know many of us are subjected to looking at this logo everyday, so please Google, consider a re-design, rather than erasing us from your search engine for writing this article!

The London Olympics logo was revealed quite a while ago but it still raises debate. Whatever you say about it, it is very memorable. But what do you think of the 2012 Olympic Logo? Here on the Betley Whitehorne blog we have a fantastic automatronic machine called the ‘Participant Online Logging List’ or P.O.L.L and we want you to tell us your opinion. I know what your thinking and no it won’t just stay on this topic, the questions will change every so often covering everything from graphic design to science. The Poll is always positioned to the top right of the Bwlog page. There will also be an archive page of old polls for future generations to enjoy.

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We worked closely with the Guernsey Dairy to produce new branding and packaging for their existing product range, as well as new product launches.

We updated the brand with more modern, sophisticated image; products such as the Dairy’s ice cream were given a contemporary feel helping them sit comfortably on the shelve alongside international brands. A new website, range of print adverts and TV advert were designed to maximise consumer awareness of what is regarded as some of the finest milk in the world.

View our work for the Guernsey Dairy.

As part of the relaunch of our website we’ll be regularly selecting work from our portfolio. The first featured client is Close Wealth Management Group. A long standing client, we worked with the marketing team at Close to produce a highly professional range of marketing material. Our considerable experience in design and advertising has enabled us to develop Closes’ brand identity and position them as a leading provider of financial services.

View our work for Close Wealth Management Group.

Popstar Britney Spears, the once clean cut girl turned toxic rehab publicity mother has taken the design industry by storm. An actual storm I hear you ask, no a logo fuelled storm. Her new perfume ‘I Believe’ by Elizabeth Arden has been accused of shamlessly plundering another brand for its logo. The organization in question is Canadian charity Mondonation, at the moment they are selling t-shirts with a portion of the money going to a charity of your choice. On the t-shirt a slogan of your choice is written, this is meant to be something you believe in hence their ‘Believe’ logo.The two logos have a striking similarity, first with the pink letter ‘i’ closely followed by the green colour, weight, and lowercase nature. These of course may all be coincidental elements, but on the other hand they may not. To have so many design aspects mirrored seems highly improbable. Will she do it again? If she does I’m sure everyone involved will want to hit her one more time.

Revolutionary microchip cat flap manufacturer Pet Porte, has chosen
Betley Whitehorne to handle its creative and marketing services, following a competitive agency pitch.

Betley Whitehorne will deliver consumer and business-to-business campaigns to extend the brand visibility of Pet Porte in the UK and beyond. The agency will assist in elevating the position of Pet Porte as a technologically superior brand and produce a new identity, packaging and marketing which will be rolled out during early 2008.

“This is a really great and unique product that is now ready to take a big leap forward, we are delighted to be involved.” said Piet Whitehorne, Creative Director of Betley Whitehorne.