Guernsey is nearly devoid of large scale outdoor advertising. Is there demand or a requirement for outdoor advertising? Would it benefit local businesses or be an eye sore that spoils our island home?

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Betley Whitehorne have recently launched new creative work for leading Channel Island law firm, Ozannes.

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Here in Guernsey there is very little outdoor advertising, no large scale billboards, few posters, in fact very little beyond store fronts is vying for your eyes attention. The only regularly seen advert I can remember is the annual drink-driving campaign around Christmas time. This is in total contrast to the world major cities, so imagine São Paulo, a bustling metropolis of 11 million people, with over 8000 billboards. Now imagine that city being stripped of advertising. No Posters. No flyers. No ads on buses. No ads on trains. No Adshels, no 48-sheets, no nothing.

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“With the help of a GPS device and DHL, I have drawn a self portrait on our planet. My pen was a briefcase containing the GPS device, being sent around the world. The paths the briefcase took around the globe became the strokes of the drawing.”
Eric Nordenankar - Biggest drawing in the World

As part of the relaunch of our website we’ll be regularly selecting work from our portfolio. The first featured client is Close Wealth Management Group. A long standing client, we worked with the marketing team at Close to produce a highly professional range of marketing material. Our considerable experience in design and advertising has enabled us to develop Closes’ brand identity and position them as a leading provider of financial services.

View our work for Close Wealth Management Group.

Revolutionary microchip cat flap manufacturer Pet Porte, has chosen
Betley Whitehorne to handle its creative and marketing services, following a competitive agency pitch.

Betley Whitehorne will deliver consumer and business-to-business campaigns to extend the brand visibility of Pet Porte in the UK and beyond. The agency will assist in elevating the position of Pet Porte as a technologically superior brand and produce a new identity, packaging and marketing which will be rolled out during early 2008.

“This is a really great and unique product that is now ready to take a big leap forward, we are delighted to be involved.” said Piet Whitehorne, Creative Director of Betley Whitehorne.

While in Manchester over Christmas I visted the Urbis Centre, an interesting building in itself but you can depend on it to have interesting exhibitions on. Not knowing what would be on this time round I was pleased to find the D&AD exhibition of 2008 award winners and an exhibition on the Hacienda club.

The Hacienda club, owned by Factory Records, was celebrating 25 years since the opening of the club which introduced the ‘madchester’ era. This was a bit before before my time but viewing the exhibition made me wish I was around at that time in Manchester!

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