I really like this Guerrilla marketing campaign for Mini Cooper. Another simple, brilliant and eye catching ‘ad’. The message takes the form of the giant sticker on the brown cardboard box to promote a 99 Euro a month finance deal. The boxes, complete with ribbon and wrapping paper, were left in locations around Amsterdam just after Christmas and made to look like people had thrown out the packaging after recieving their rather large Christmas present.
1 CommentTags: Advertising · Packaging
I really like this. Fun, bright and honest. If you can simplify and distil an idea to this degree then it should be successful. Excellent execution of concept too.
2 CommentsTags: Design · Packaging
I saw these very thoughtful posters yesterday, they are by Saxsofunny. Here’s the English version of the accompanying video but I have only found the Portuguese version for the posters. The translation is “Every image has a sound”. Read more
No CommentsTags: Design · Packaging
Following Adam’s recent post about the 101 uses of Lego, I am finding the plastic bricks inescapable. Here is yet another example of how the toy can be used in everyday life.
No CommentsTags: Art · Design · Packaging
These awesome angular aluminums were designed by industrial designer Dzmitry Samal. They are yet another faceted object but they are indeed stunning. Read more
No CommentsTags: Design · Packaging
THE SHOP
I first heard about the Superhero Supply Store on a university field trip to the biggest apple. One of my tutors, Gabriel Solomons, gave us all a list of things do and this seemed like something not to be missed. The store was, in no exaggeration, probably the greatest and most wonderfully designed shop I have ever seen with both my eyes. It was a child’s dream of a shop, a shop for super heroes.
2 CommentsTags: Branding · Packaging · Typography
Another one of those ideas that you wish you’d thought of! Simple and obvious just like the packaging.
Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit — we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.
Following on from Paul’s post about the Harrod’s High Life chocolates, another example of staggering excess comes this time from Japan.
The bling-bling diamond phone
Jewellers Tiffany and Co have launched a limited edition range of diamond encrusted mobile phones, with a price tag of 13 million yen, or £83,000 sterling.
No CommentsTags: Design · Packaging
