Homeplus (Tesco to you and me) have incorporated the use of QR codes into their latest campaign in the hope to become the number 1 groceries store in South Korea.
Entries Tagged as 'Branding'
Virtual Grocery Store
August 23rd, 2011 · Jessica · No Comments
No CommentsTags: Advertising · Branding
Review of The Killing’s Online Presence
July 26th, 2011 · Jessica · 1 Comment
It is difficult to escape the traditional British tv scheduling with more then 2 hours of soaps airing every night, so when a trailer for the new US drama The Killing was aired, I was happy to tune in.
Viewers of the original Danish series strongly believe that the US drama is not half as good as the original and arguably is reflected through the difference in viewing figures for both series. The original series attracted viewing figures of 3,888,000 to 6,130,000 whereas the US version currently being aired is varying between 2,896,000 and 3,173,00 viewers each episode.
1 CommentTags: Branding · Social Networking
Heavenly Treats
July 18th, 2011 · Annie · 3 Comments
Here at BW we love nothing more than a nice bit of cake, so we were delighted to sample the culinary creations of ‘Heavenly Treats’.
3 CommentsTags: Branding · Design · Food & Drink · Local Issues
UNIQLO Tilt Shift Calendar
July 15th, 2011 · Luke · No Comments
The clothing brand UNIQLO is the leader in Japanese casual wear. I came across this well designed calendar site a while back and having revisited and seen that they have updated the movie clips in accordance with the seasons, I though it was worth blogging.
Using clips from hundreds of cities in Japan, they have cleverly applied the now popular tilt shift effect which gives the illusion that the buildings, boats, people, etc… are miniature models. The visuals are enhanced by the big block colour calendar on the right, which colour’s change to either compliment or contrast the movie clip on the right.
Visit UNIQLO’s site to see these moorish mini movies.
No CommentsTags: Art · Branding · Environmental · Travel · Video · Web
HTC Sense fun times ahead
May 13th, 2011 · Ric · No Comments
The HTC Sense website is no only fun and very different to most other techie campaigns, it’s also full of a lot of very good, innovative, user centric ideas. This is why they’re one of the fastest growing phone manufacturers in the world.
No CommentsTags: Branding · Design · Science & Technology · Web
Live the Language
May 6th, 2011 · Luke · No Comments
EF International Language Centre’s ‘Live the Language’ set of short films help to inspire people to study foreign languages whilst getting involved in other cultures. They marry together cinematography and typography beautifully to create these essence capturing short films.
Read more
No CommentsTags: Advertising · Art · Branding · Travel · Typography · Video
Floating island football in Thailand
March 31st, 2011 · Edward · No Comments
Thailand isn’t that well known for football but this advert from TMB (the Thai Military Bank) sets the record straight I think.
A nice story of overcoming adversity and lateral thinking.
No CommentsTags: Branding · Sports & Social · Travel · Video
Eurostar brand goes 3D
March 29th, 2011 · Paul · 1 Comment
As Eurostar seeks to expand its business further across Europe and in light of the EU’s liberalisation of the high speed London to Paris rail link Eurostar have unveiled their new brand.
Agency, Someone, created the new brand which will replace the current 15 year old logo.