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	<title>The BwLOG &#187; Branding</title>
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	<link>http://www.betleywhitehorne.com/bwlog</link>
	<description>The blog for Betley Whitehorne, a leading Channel Island Advertising, Design, Web and Branding Agency</description>
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		<title>Red Bull Academy World Tour 2011</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/10/red-bull-academy-world-tour-2011/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/10/red-bull-academy-world-tour-2011/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 08:53:49 +0000</pubDate>
		<dc:creator>Claud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Red Bull]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2182</guid>
		<description><![CDATA[Here’s a great video from Red Bull which celebrates the Red Bull Academy World Tour 2011. It showcases many different musical styles from around the world. The film mixes different animation techniques reflecting the cities the Music Academy is touring through, using a combination of 2D, 3D, stop-motion, photography, illustration, and CG. The World Tour features [...]
Related posts:<ol>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/06/world-cup-final-goal-posters/' rel='bookmark' title='World Cup Final Goal Posters'>World Cup Final Goal Posters</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/06/world-cup-chart/' rel='bookmark' title='World Cup Chart'>World Cup Chart</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/11/logorama/' rel='bookmark' title='Logorama'>Logorama</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>EasyJet mock British Airways ‘To Fly. To Serve.’ Campaign</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/easyjet-mocks-british-airways-to-fly-to-serve-campaign/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/easyjet-mocks-british-airways-to-fly-to-serve-campaign/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:10:20 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2125</guid>
		<description><![CDATA[Last week, British Airways launched its biggest campaign to date, costing a staggering £20m. Playing on the airline’s motto “To Fly. To Serve” the retro-style campaign looks over BA’s 90-year history and plays on the company’s heritage and good service. However, it hasn’t taken long for rival airline EasyJet to create a tongue in cheek [...]
Related posts:<ol>
<li><a href='http://www.betleywhitehorne.com/bwlog/2009/06/new-look-for-a-great-british-establishment/' rel='bookmark' title='New Look For A Great British Establishment'>New Look For A Great British Establishment</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/01/mini-cooper-guerrilla-marketing-campaign-in-amsterdam/' rel='bookmark' title='Mini Cooper Guerrilla Marketing Campaign in Amsterdam'>Mini Cooper Guerrilla Marketing Campaign in Amsterdam</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/01/close-sharpens-its-claw-with-new-private-client-campaign/' rel='bookmark' title='Close sharpens its CLAW with new private client campaign'>Close sharpens its CLAW with new private client campaign</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/09/easyjet-mocks-british-airways-to-fly-to-serve-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hidden Messages in Logos</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/hidden-messages-in-logos/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/hidden-messages-in-logos/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 11:11:12 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2103</guid>
		<description><![CDATA[Logos help define a company’s identity and purpose whilst allowing them to differ from competition, which is why there is such a high importance placed on logo design and branding for a company. Oblivious to many, there are often hidden messages featured within logos, ones that relate to the business and ones that do not. [...]
Related posts:<ol>
<li><a href='http://www.betleywhitehorne.com/bwlog/2008/01/the-new-bbc-three/' rel='bookmark' title='The New BBC Three Rebrand'>The New BBC Three Rebrand</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2008/02/britneys-shamless/' rel='bookmark' title='Britney Is Graphically Exposed'>Britney Is Graphically Exposed</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2008/04/the-new-rave-olympics/' rel='bookmark' title='The New Rave Olympics Poll'>The New Rave Olympics Poll</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/09/hidden-messages-in-logos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trees in Guernsey Never Looked So Good</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/trees-in-guernsey-never-looked-so-good/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/trees-in-guernsey-never-looked-so-good/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 10:13:24 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Local Issues]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2086</guid>
		<description><![CDATA[The Men of the Trees in Guernsey has just launched its new identity and website, both created by Betley Whitehorne. The charitable Society was founded in 1935 to promote the overall importance of trees and conservation, not just to Guernsey but for the benefit of the entire planet. Trees.gg provides a useful platform for the [...]
Related posts:<ol>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/04/guernsey-alzheimers-association-assisted-by-betley-whitehorne/' rel='bookmark' title='Guernsey Alzheimer’s Association assisted by Betley Whitehorne'>Guernsey Alzheimer’s Association assisted by Betley Whitehorne</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/06/betley-whitehorne-designs-new-treasured-trees-scheme/' rel='bookmark' title='Betley Whitehorne designs new Treasured Trees scheme'>Betley Whitehorne designs new Treasured Trees scheme</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/03/betley-whitehornes-guernsey-donkey/' rel='bookmark' title='Betley Whitehorne’s Guernsey Donkey'>Betley Whitehorne’s Guernsey Donkey</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/09/trees-in-guernsey-never-looked-so-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple or Microsoft ?</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/apple-or-microsoft/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/apple-or-microsoft/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:45:02 +0000</pubDate>
		<dc:creator>Edward</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2069</guid>
		<description><![CDATA[There is a fair amount of friendly ‘banter’ concerning the great Apple vs. Microsoft debate here at Betley Whitehorne. Everyone has their stance ranging from mild preference to extreme fanboy-ism but I think that we can all agree with the parody above! I’m a relatively new convert to the joys of using Apple products and [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2009/01/iwheel/' rel='bookmark' title='iWheel'>iWheel</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/11/digital-projection-at-saks-new-york/' rel='bookmark' title='Digital Projection at Saks, New York'>Digital Projection at Saks, New York</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/01/microsoft-surface-2-makes-touch-screens-see/' rel='bookmark' title='Microsoft Surface 2 makes touch screens look back'>Microsoft Surface 2 makes touch screens look back</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We Love Their Branding As Much As They Do</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/we-love-their-branding-as-much-as-they-do/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/we-love-their-branding-as-much-as-they-do/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 09:32:29 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Local Issues]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2062</guid>
		<description><![CDATA[The Battle of Flowers is a traditional event that occurs every summer in Guernsey, closing the summer show season. It’s a great way for individuals to show off their creativity and when we were informed that Deborah Cooper from Isabelle Vets and her gorgeous dog Jacob, were entering a branded float, we couldn’t help but show an interest. [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2009/11/osa-find-something-you-love-to-do/' rel='bookmark' title='OSA — Find something you love to do'>OSA — Find something you love to do</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2009/12/betley-whitehorne-shortlisted-in-2009-awards-for-achievement/' rel='bookmark' title='Betley Whitehorne Shortlisted in 2009 Awards for Achievement'>Betley Whitehorne Shortlisted in 2009 Awards for Achievement</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/02/from-osa-with-love-2/' rel='bookmark' title='From OSA, with love…'>From OSA, with love…</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual Grocery Store</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/08/virtual-grocery-store/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/08/virtual-grocery-store/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 10:34:27 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2047</guid>
		<description><![CDATA[Homeplus  (Tesco to you and me) have incorporated the use of QR codes into their latest campaign in the hope to become the number 1 groceries store in South Korea. Through the use of virtual grocery stores featured on the walls of the tube stations, Homeplus allows the audience to shop whilst waiting for their [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2009/08/augmented-reality-is-virtually-with-us/' rel='bookmark' title='Augmented Reality is Virtually With Us'>Augmented Reality is Virtually With Us</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/09/projection-mapping/' rel='bookmark' title='One night. One car. One projection mapping shoot.'>One night. One car. One projection mapping shoot.</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/06/final-cut-pro-x-is-the-new-imovie/' rel='bookmark' title='Final Cut Pro X is the new iMovie'>Final Cut Pro X is the new iMovie</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Review of The Killing’s Online Presence</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/07/online-presence-at-its-best/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/07/online-presence-at-its-best/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 11:15:06 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1914</guid>
		<description><![CDATA[It is difficult to escape the traditional British tv scheduling with more then 2 hours of soaps airing every night, so when a trailer for the new US drama The Killing was aired, I was happy to tune in. Viewers of the original Danish series strongly believe that the US drama is not half as [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2011/05/10-peaks-a-social-media-success-story/' rel='bookmark' title='10 Peaks — a social media success story'>10 Peaks — a social media success story</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Heavenly Treats</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/07/heavenly-treats/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/07/heavenly-treats/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 11:34:31 +0000</pubDate>
		<dc:creator>Annie</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Local Issues]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1859</guid>
		<description><![CDATA[Here at BW we love nothing more than a nice bit of cake, so we were delighted to sample the culinary creations of ‘Heavenly Treats’.   Set up only last April, the small Guernsey business is run solely by Melanie Dye from her kitchen at home, and is becoming increasingly popular through local word of [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2010/04/guernsey-alzheimers-association-assisted-by-betley-whitehorne/' rel='bookmark' title='Guernsey Alzheimer’s Association assisted by Betley Whitehorne'>Guernsey Alzheimer’s Association assisted by Betley Whitehorne</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/03/betley-whitehornes-guernsey-donkey/' rel='bookmark' title='Betley Whitehorne’s Guernsey Donkey'>Betley Whitehorne’s Guernsey Donkey</a></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>UNIQLO Tilt Shift Calendar</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/07/uniqlo-tilt-shift-calendar/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/07/uniqlo-tilt-shift-calendar/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 08:19:37 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[japanese tilt shift]]></category>
		<category><![CDATA[tilt shift]]></category>
		<category><![CDATA[tilt shift calendar]]></category>
		<category><![CDATA[UNIQLO]]></category>
		<category><![CDATA[UNIQLO calendar]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1852</guid>
		<description><![CDATA[The clothing brand UNIQLO is the leader in Japanese casual wear. I came across this well designed calendar site a while back and having revisited and seen that they have updated the movie clips in accordance with the seasons, I though it was worth blogging. Using clips from hundreds of cities in Japan, they have [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2009/09/atlanta-calendar/' rel='bookmark' title='Atlanta Calendar'>Atlanta Calendar</a></li>
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</ol>]]></description>
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