Stanley Gibbons – stamp dealers and publishers since 1856 and more recently recognised as the home for autographs, collectibles and alternative investments, has recently taken a radical new approach to their advertising after collaborating with Guernsey design agency, Betley Whitehorne.

The agency has produced a series of adverts for Stanley Gibbons’ investment arm, highlighting the high return potential of collectibles such as signed photographs, documents and personal items from celebrities and historical figures such as Winston Churchill and Marilyn Monroe.

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Another one of those ideas that you wish you’d thought of! Simple and obvious just like the packaging.

Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

www.boxedwaterisbetter.com

Even the brightest and best get it wrong sometimes…Bill Gates and Sir Alan Sugar have made two of the most inaccurate technological predictions of all time. Read more

Seeing that recruitment agency OSA didn’t offer a temporary staff service Betley Whitehorne proposed The Temp Desk concept to them.

Looking at other recruitment agencies, and their brand positioning we created a strong, vibrant and youthful image for The Temp Desk, setting them apart from the competition.

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Betley Whitehorne have recently branded Strategic Management Consulting Limited, an independent provider of strategic planning advisory services for offshore Trustees in the fiduciary sector.

The eye-catching work involved the creation of print literature, stationery and website to promote and provide details of the services offered.

Four years after Interbrand redesigned the Barclaycard logo, The Brand Union get their hands on it. I can’t help but think their inspiration might have come from Sony Ericsson. The new logo will appear in cyan, orange, magenta and green. Green? Where did they get that idea?

I would have hoped that for the £600,000 it cost Barclaycard they would have managed to achieve something original. They are obviously trying to target the xbox generation but my feeling is it’s not quite ‘grown up’ enough. Maybe they are hoping they’ll attract a younger market, perhaps the £1m they are spending on the launch and implementation will also be focused on 18-35 year olds.

I really like the logo and congratulate The Brand Union on managing to get Barclaycard to part with such a sum.

Betley Whitehorne have recently launched new creative work for leading Channel Island law firm, Ozannes.

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Isn’t it about time that something was done about the Google logo? My apologies to Ruth Kedar, but I think it’s a shocking piece of design. Ruth may have won several design awards and worked as a consultant art professor but that doesn’t mean that everything she produces is a work of art.

Google is one of the largest and most powerful companies in the world and yet the logo looks like it was created by a 10 year old. It’s not just the primary colour palette which offends me, however it is slightly improved when reversed out, such as in iGoogle. But for me it will take more than well designed backgrounds (or poorly as the case may be) to make the Google logo worthy of any awards.

Of course it’s recognisable around the world but I doubt very much that Google’s success has anything to do with the design of it’s logo. I know many of us are subjected to looking at this logo everyday, so please Google, consider a re-design, rather than erasing us from your search engine for writing this article!

The London Olympics logo was revealed quite a while ago but it still raises debate. Whatever you say about it, it is very memorable. But what do you think of the 2012 Olympic Logo? Here on the Betley Whitehorne blog we have a fantastic automatronic machine called the ‘Participant Online Logging List’ or P.O.L.L and we want you to tell us your opinion. I know what your thinking and no it won’t just stay on this topic, the questions will change every so often covering everything from graphic design to science. The Poll is always positioned to the top right of the Bwlog page. There will also be an archive page of old polls for future generations to enjoy.

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We worked closely with the Guernsey Dairy to produce new branding and packaging for their existing product range, as well as new product launches.

We updated the brand with more modern, sophisticated image; products such as the Dairy’s ice cream were given a contemporary feel helping them sit comfortably on the shelve alongside international brands. A new website, range of print adverts and TV advert were designed to maximise consumer awareness of what is regarded as some of the finest milk in the world.

View our work for the Guernsey Dairy.