Here’s a great video from Red Bull which celebrates the Red Bull Academy World Tour 2011. It showcases many different musical styles from around the world. The film mixes different animation techniques reflecting the cities the Music Academy is touring through, using a combination of 2D, 3D, stop-motion, photography, illustration, and CG.
No CommentsTags: Branding · Design · Food & Drink · Video
Last week, British Airways launched its biggest campaign to date, costing a staggering £20m. Playing on the airline’s motto “To Fly. To Serve” the retro-style campaign looks over BA’s 90-year history and plays on the company’s heritage and good service.
1 CommentTags: Advertising · Branding · Travel
Logos help define a company’s identity and purpose whilst allowing them to differ from competition, which is why there is such a high importance placed on logo design and branding for a company.
Oblivious to many, there are often hidden messages featured within logos, ones that relate to the business and ones that do not. Either way, they are fairly obvious when seen and interesting to know about. Read more
No CommentsTags: Branding
The Men of the Trees in Guernsey has just launched its new identity and website, both created by Betley Whitehorne.
The charitable Society was founded in 1935 to promote the overall importance of trees and conservation, not just to Guernsey but for the benefit of the entire planet. Trees.gg provides a useful platform for the local group to present new initiatives and inspire support from a growing number of younger conservationists who are keen to act & contribute.
No CommentsTags: Branding · Clients · Design · Environmental · Local Issues · News
There is a fair amount of friendly ‘banter’ concerning the great Apple vs. Microsoft debate here at Betley Whitehorne. Everyone has their stance ranging from mild preference to extreme fanboy-ism but I think that we can all agree with the parody above! I’m a relatively new convert to the joys of using Apple products and have been impressed with Xcode the Apple IDE/development environment. It feels very well put together and has seamless elements that are fiddly with other IDE’s and environments. I’m looking forward to getting to grips with Xcode 4.
No CommentsTags: Branding · Design · Video
The Battle of Flowers is a traditional event that occurs every summer in Guernsey, closing the summer show season. It’s a great way for individuals to show off their creativity and when we were informed that Deborah Cooper from Isabelle Vets and her gorgeous dog Jacob, were entering a branded float, we couldn’t help but show an interest.
Taking branding to the next level, Jacob led the decorated cart, which was transformed into an Isabelle Vets branded animal ambulance, around the arena. Both Deborah and Jacob dressed for the occasion, Deborah wearing theatre scrubs and Jacob wearing a first aid pack on his back.
No CommentsTags: Branding · Clients · Local Issues
Homeplus (Tesco to you and me) have incorporated the use of QR codes into their latest campaign in the hope to become the number 1 groceries store in South Korea.
No CommentsTags: Advertising · Branding
It is difficult to escape the traditional British tv scheduling with more then 2 hours of soaps airing every night, so when a trailer for the new US drama The Killing was aired, I was happy to tune in.
Viewers of the original Danish series strongly believe that the US drama is not half as good as the original and arguably is reflected through the difference in viewing figures for both series. The original series attracted viewing figures of 3,888,000 to 6,130,000 whereas the US version currently being aired is varying between 2,896,000 and 3,173,00 viewers each episode.
1 CommentTags: Branding · Social Networking
