Leading outsourced compliance specialist, Active Group, has recently revamped its brand and introduced a new corporate identity that is reflected across all company communication — from website and stationery, to marketing literature and merchandise.
Betley Whitehorne worked closely with Active Group’s New Business Director, Paul Le Quesne, to develop an identity that was felt to better reflect the company’s size and maturity.
“Our company has developed significantly over the last 10 years, and now enjoys a successful presence in five different offshore locations, working with clients to ensure their outsourced requirements are met,” explained Paul. “We felt the time was right to review and refresh our brand to reflect the jurisdiction group principles and its increased service offerings. This time we outsourced our requirements and Betley Whitehorne delivered!”
Guernsey’s specialist medical group now has a new brand identity and website, both created by Betley Whitehorne. The Medical Specialist Group, who recently celebrated its 20th anniversary, required a cleaner and fresher identity moving away from a traditional identity and towards a very successful contemporary one.
Here’s a great video from Red Bull which celebrates the Red Bull Academy World Tour 2011. It showcases many different musical styles from around the world. The film mixes different animation techniques reflecting the cities the Music Academy is touring through, using a combination of 2D, 3D, stop-motion, photography, illustration, and CG.
Last week, British Airways launched its biggest campaign to date, costing a staggering £20m. Playing on the airline’s motto “To Fly. To Serve” the retro-style campaign looks over BA’s 90-year history and plays on the company’s heritage and good service.
Logos help define a company’s identity and purpose whilst allowing them to differ from competition, which is why there is such a high importance placed on logo design and branding for a company.
Oblivious to many, there are often hidden messages featured within logos, ones that relate to the business and ones that do not. Either way, they are fairly obvious when seen and interesting to know about. Read more
The Men of the Trees in Guernsey has just launched its new identity and website, both created by Betley Whitehorne.
The charitable Society was founded in 1935 to promote the overall importance of trees and conservation, not just to Guernsey but for the benefit of the entire planet. Trees.gg provides a useful platform for the local group to present new initiatives and inspire support from a growing number of younger conservationists who are keen to act & contribute.
There is a fair amount of friendly ‘banter’ concerning the great Apple vs. Microsoft debate here at Betley Whitehorne. Everyone has their stance ranging from mild preference to extreme fanboy-ism but I think that we can all agree with the parody above! I’m a relatively new convert to the joys of using Apple products and have been impressed with Xcode the Apple IDE/development environment. It feels very well put together and has seamless elements that are fiddly with other IDE’s and environments. I’m looking forward to getting to grips with Xcode 4.
The Battle of Flowers is a traditional event that occurs every summer in Guernsey, closing the summer show season. It’s a great way for individuals to show off their creativity and when we were informed that Deborah Cooper from Isabelle Vets and her gorgeous dog Jacob, were entering a branded float, we couldn’t help but show an interest.
Taking branding to the next level, Jacob led the decorated cart, which was transformed into an Isabelle Vets branded animal ambulance, around the arena. Both Deborah and Jacob dressed for the occasion, Deborah wearing theatre scrubs and Jacob wearing a first aid pack on his back.
