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	<title>The BwLOG &#187; Advertising</title>
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	<link>http://www.betleywhitehorne.com/bwlog</link>
	<description>The blog for Betley Whitehorne, a leading Channel Island Advertising, Design, Web and Branding Agency</description>
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		<title>Gas warms Guernsey’s Globe in cold snap</title>
		<link>http://www.betleywhitehorne.com/bwlog/2012/02/gas-warms-guernseys-globe-in-cold-snap/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2012/02/gas-warms-guernseys-globe-in-cold-snap/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 11:00:18 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Guernsey Gas]]></category>
		<category><![CDATA[boilder]]></category>
		<category><![CDATA[cover wrap]]></category>
		<category><![CDATA[gas]]></category>
		<category><![CDATA[globe]]></category>
		<category><![CDATA[greener]]></category>
		<category><![CDATA[guernsey]]></category>
		<category><![CDATA[heating]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2260</guid>
		<description><![CDATA[As the cold snap reaches the Channel Islands, our island’s free sheet, the Globe, is kept snug and warm with a timely wrapper from Guernsey Gas, promoting the benefits of home heating and outlining ways to take advantage of cost effective offers on new or replacement Vaillant gas condensing boilers. Related posts: Debate: Do You [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2008/06/outdoor-advertising-guernsey/' rel='bookmark' title='Debate: Do You Think Outdoor Advertising Should be Introduced in Guernsey?'>Debate: Do You Think Outdoor Advertising Should be Introduced in Guernsey?</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2008/06/betley-whitehorne-launch-new-guernsey-gas-website/' rel='bookmark' title='Betley Whitehorne Launch New Guernsey Gas Website'>Betley Whitehorne Launch New Guernsey Gas Website</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2009/01/making-guernsey-greener/' rel='bookmark' title='Making Guernsey Greener'>Making Guernsey Greener</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ambush Marketing</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/11/ambush-marketing/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/11/ambush-marketing/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 12:51:12 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Offbeat]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2227</guid>
		<description><![CDATA[This poster was spotted recently in a Cambridge bus shelter. It’s either a bit of cheeky graffiti or a brilliant ambush marketing tactic by those gurus at the NHS promoting the recent Breastfeeding Awareness Week. Related posts: Piet in Germany Mini Cooper Guerrilla Marketing Campaign in Amsterdam Ambush marketing proves a hit for Bavaria Beer
Related posts:<ol>
<li><a href='http://www.betleywhitehorne.com/bwlog/2008/02/piet-in-germany/' rel='bookmark' title='Piet in Germany'>Piet in Germany</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/01/mini-cooper-guerrilla-marketing-campaign-in-amsterdam/' rel='bookmark' title='Mini Cooper Guerrilla Marketing Campaign in Amsterdam'>Mini Cooper Guerrilla Marketing Campaign in Amsterdam</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/06/ambush-marketing-proves-a-hit-for-bavaria-beer/' rel='bookmark' title='Ambush marketing proves a hit for Bavaria Beer'>Ambush marketing proves a hit for Bavaria Beer</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Gas has Christmas all wrapped up (with new cooker offer)</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/10/gas-has-christmas-all-wrapped-up-with-new-cooker-offer/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/10/gas-has-christmas-all-wrapped-up-with-new-cooker-offer/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 13:41:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2190</guid>
		<description><![CDATA[It may have only just turned October, but Jersey and Guernsey Gas have launched their Christmas cooker campaign aimed at encouraging customers to purchase now (and enjoy the benefits of vouchers to spend at The Energy Centre, where a vast selection of potential Christmas presents awaits). Making Christmas all wrapped up! The campaign is supported [...]
Related posts:<ol>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/10/betley-whitehorne-brings-an-early-christmas-to-gas-in-the-channel-islands/' rel='bookmark' title='Betley Whitehorne brings an early Christmas to Gas in the Channel Islands'>Betley Whitehorne brings an early Christmas to Gas in the Channel Islands</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/11/bringing-christmas-home-for-the-energy-centre/' rel='bookmark' title='Bringing Christmas Home for The Energy Centre'>Bringing Christmas Home for The Energy Centre</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/07/new-gas-cooker-fire-ad-campaign-delivers-choice/' rel='bookmark' title='New Gas Cooker &amp; Fire Ad Campaign Delivers Choice'>New Gas Cooker &amp; Fire Ad Campaign Delivers Choice</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Christmas All Wrapped Up With The Energy Centre</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/10/christmas-all-wrapped-up-with-the-energy-centre/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/10/christmas-all-wrapped-up-with-the-energy-centre/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 11:01:10 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Guernsey Gas]]></category>
		<category><![CDATA[Advert]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[globe]]></category>
		<category><![CDATA[the energy centre]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2175</guid>
		<description><![CDATA[Guernsey’s Globe newspaper will feature a series of cover wraps in the coming weeks as part of a pre-Christmas awareness campaign for The Energy Centre, where snapshots of the showroom’s extensive range of electrical and gas appliances have been festively presented under the proposition of offering a one-stop venue for Christmas present shopping. Related posts: [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2010/10/digital-switchover-push-from-the-energy-centre/' rel='bookmark' title='Digital Switchover push from The Energy Centre'>Digital Switchover push from The Energy Centre</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/10/betley-whitehorne-brings-an-early-christmas-to-gas-in-the-channel-islands/' rel='bookmark' title='Betley Whitehorne brings an early Christmas to Gas in the Channel Islands'>Betley Whitehorne brings an early Christmas to Gas in the Channel Islands</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/11/bringing-christmas-home-for-the-energy-centre/' rel='bookmark' title='Bringing Christmas Home for The Energy Centre'>Bringing Christmas Home for The Energy Centre</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bacteria Billboard</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/bacteria-billboard/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/bacteria-billboard/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 09:34:56 +0000</pubDate>
		<dc:creator>Annie</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2135</guid>
		<description><![CDATA[Related posts: The Domino Effect Nokia Foosball Magic Scaling the heights and plumbing the depths of fear
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<li><a href='http://www.betleywhitehorne.com/bwlog/2010/09/scaling-the-heights-and-plumbing-the-depths-of-fear/' rel='bookmark' title='Scaling the heights and plumbing the depths of fear'>Scaling the heights and plumbing the depths of fear</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/09/bacteria-billboard/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>EasyJet mock British Airways ‘To Fly. To Serve.’ Campaign</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/easyjet-mocks-british-airways-to-fly-to-serve-campaign/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/easyjet-mocks-british-airways-to-fly-to-serve-campaign/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:10:20 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2125</guid>
		<description><![CDATA[Last week, British Airways launched its biggest campaign to date, costing a staggering £20m. Playing on the airline’s motto “To Fly. To Serve” the retro-style campaign looks over BA’s 90-year history and plays on the company’s heritage and good service. However, it hasn’t taken long for rival airline EasyJet to create a tongue in cheek [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2010/01/mini-cooper-guerrilla-marketing-campaign-in-amsterdam/' rel='bookmark' title='Mini Cooper Guerrilla Marketing Campaign in Amsterdam'>Mini Cooper Guerrilla Marketing Campaign in Amsterdam</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/01/close-sharpens-its-claw-with-new-private-client-campaign/' rel='bookmark' title='Close sharpens its CLAW with new private client campaign'>Close sharpens its CLAW with new private client campaign</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/09/easyjet-mocks-british-airways-to-fly-to-serve-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Smokin’ Hot</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/smokin-hot/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/smokin-hot/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 14:49:30 +0000</pubDate>
		<dc:creator>Annie</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2129</guid>
		<description><![CDATA[With the recent media coverage on smoking in films as being harmful to children, there has also been a resurgence of nostalgic cigarette advertising. With the information that we now have on the harmful effects of smoking the whole concept for these ads seems laughable and shows how radically things can change in a relatively [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to be an Awards’ winner</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/how-to-be-an-awards-winner/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/how-to-be-an-awards-winner/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 14:17:51 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Local Issues]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2080</guid>
		<description><![CDATA[This year’s Awards for Achievement in Guernsey has started its search for the Island’s top performing companies. Anyone interested in hearing how the process works, along with experiences learned from previous winners, are invited to participate in a Question &#38; Answer session on 14 September, which will hopefully inspire a new set of ambitious applicants. [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2010/02/design-a-snowflake-competition-winner/' rel='bookmark' title='Design a Snowflake Competition Winner'>Design a Snowflake Competition Winner</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/02/guernseys-awards-for-achievement-celebrates-25-years-tonight/' rel='bookmark' title='Guernsey’s Awards for Achievement celebrates 25 years tonight'>Guernsey’s Awards for Achievement celebrates 25 years tonight</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/05/the-guernsey-community-awards/' rel='bookmark' title='The Guernsey Community Awards'>The Guernsey Community Awards</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Into Typography</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/09/get-into-typography/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/09/get-into-typography/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 16:05:30 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[Type]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2075</guid>
		<description><![CDATA[These eye-catching typographic pieces are the work of illustration and animation studio the ‘I Am Collective’. Originally done for Vodafone Australia, they promote the great things about the country, encouraging people to be more proactive and make use of it all,whilst using Vodafone’s phone network as the platform to do this. Related posts: Multiuser sketchpad [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2010/09/windows-concept-phone-wows/' rel='bookmark' title='Windows concept phone wows'>Windows concept phone wows</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/10/if-second-best-wont-do-wed-like-to-talk/' rel='bookmark' title='If Second Best Won’t Do. We’d Like to Talk.'>If Second Best Won’t Do. We’d Like to Talk.</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Grammalogue Now &amp; Then</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/08/grammalogue-now-then/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/08/grammalogue-now-then/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 09:42:31 +0000</pubDate>
		<dc:creator>Annie</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Local Issues]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2096</guid>
		<description><![CDATA[Over the last few months we have been working hard towards this year’s Grammalogue, so the project was fresh in my mind when I found this similar publication at The West Show. Having been educated at the Grammar School, it was the bold moto across the front cover that I recognised, but this booklet was [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2009/12/grammalogue-2009/' rel='bookmark' title='Grammalogue 2009'>Grammalogue 2009</a></li>
</ol>]]></description>
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