I like this on many levels. Not just because it’s a clever way of demonstrating the effects of global warming and certainly not because it’s in a location which means that only a few will ever see it. For me it doesn’t really matter, the PR generated from creating something original must make it worth while? After all traffic to their site has gone up 300%.

The ad, created by Ogilvy & Mather, for HSBC’s global warming initiative features a giant aerial photo of New York.

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Even the brightest and best get it wrong sometimes…Bill Gates and Sir Alan Sugar have made two of the most inaccurate technological predictions of all time. Read more

I declare the touch screen dead, long live the none touch screen! One of the science advisors for the film Minority Report has been hard at work making the ’spatial operating environment’ (the computer controlled with hand gestures) seen in the film a reality.

I’m not sure it’s going to be popular in the office environment, although all you yoga lovers out there will be able to work and exercise at the same time. Might work well for pop groups though - their dancing controls the video walls. Read more for a video.

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After an incredible run of pitch wins, our creative and strategic approach delivered another new client. Betley Whitehorne were appointed as the agency to promote the launch of the new Smith Street Post Office, for Guernsey Post. Guernsey Post’s marketing manager, Paul McCormick, wanted to promote the differing levels of products and services available from the new branch. The chosen headline reflected this, whilst also highlighting their new location, ‘You’ll be amazed how far we’ve come, by just moving across the street’. Read more

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Betley Whitehorne has been involved in two new projects for clients in very different fields, spanning from Guernsey to Canada and from commodities and farming to leadership and management solutions.

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In times of market slow down and recession the marketing budget is often the first one to be cut, but is it the correct thing to do? It’s often stated that companies who keep an active advertising campaign running come out of the other side the strongest. So, can quality design really help your business during difficult times, and the good times? Several recent studies, including one supported by the British Design Council suggest that it can. Read more

Guernsey is nearly devoid of large scale outdoor advertising. Is there demand or a requirement for outdoor advertising? Would it benefit local businesses or be an eye sore that spoils our island home?

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Betley Whitehorne have recently launched new creative work for leading Channel Island law firm, Ozannes.

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Here in Guernsey there is very little outdoor advertising, no large scale billboards, few posters, in fact very little beyond store fronts is vying for your eyes attention. The only regularly seen advert I can remember is the annual drink-driving campaign around Christmas time. This is in total contrast to the world major cities, so imagine São Paulo, a bustling metropolis of 11 million people, with over 8000 billboards. Now imagine that city being stripped of advertising. No Posters. No flyers. No ads on buses. No ads on trains. No Adshels, no 48-sheets, no nothing.

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“With the help of a GPS device and DHL, I have drawn a self portrait on our planet. My pen was a briefcase containing the GPS device, being sent around the world. The paths the briefcase took around the globe became the strokes of the drawing.”
Eric Nordenankar - Biggest drawing in the World