Entries Tagged as 'Advertising'

New look for leading outsourced specialist, Active Group

April 25th, 2012 · Luke · No Comments

Leading outsourced compliance specialist, Active Group, has recently revamped its brand and introduced a new corporate identity that is reflected across all company communication — from website and stationery, to marketing literature and merchandise.
Betley Whitehorne worked closely with Active Group’s New Business Director, Paul Le Quesne, to develop an identity that was felt to better reflect the company’s size and maturity.

“Our company has developed significantly over the last 10 years, and now enjoys a successful presence in five different offshore locations, working with clients to ensure their outsourced requirements are met,” explained Paul. “We felt the time was right to review and refresh our brand to reflect the jurisdiction group principles and its increased service offerings. This time we outsourced our requirements and Betley Whitehorne delivered!”

 

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No CommentsTags: Advertising · Branding · Design · News · Web

Gas warms Guernsey’s Globe in cold snap

February 2nd, 2012 · Chris · No Comments

As the cold snap reaches the Channel Islands, our island’s free sheet, the Globe, is kept snug and warm with a timely wrapper from Guernsey Gas, promoting the benefits of home heating and outlining ways to take advantage of cost effective offers on new or replacement Vaillant gas condensing boilers.


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No CommentsTags: Advertising · Guernsey Gas

Ambush Marketing

November 29th, 2011 · Chris · No Comments

This poster was spotted recently in a Cambridge bus shelter. It’s either a bit of cheeky graffiti or a brilliant ambush marketing tactic by those gurus at the NHS promoting the recent Breastfeeding Awareness Week.

No CommentsTags: Advertising · Offbeat

Gas has Christmas all wrapped up (with new cooker offer)

October 31st, 2011 · Chris · No Comments

It may have only just turned October, but Jersey and Guernsey Gas have launched their Christmas cooker campaign aimed at encouraging customers to purchase now (and enjoy the benefits of vouchers to spend at The Energy Centre, where a vast selection of potential Christmas presents awaits). Making Christmas all wrapped up!

The campaign is supported by print advertising in press and lifestyle titles, commercial radio, digital, POS and DM.

Listen to the radio ad:

Audio MP3

Creative by Betley Whitehorne, photography by Karl Taylor, radio production by Hot Source.

No CommentsTags: Advertising · Clients · Design

Christmas All Wrapped Up With The Energy Centre

October 14th, 2011 · Luke · No Comments

Guernsey’s Globe newspaper will feature a series of cover wraps in the coming weeks as part of a pre-Christmas awareness campaign for The Energy Centre, where snapshots of the showroom’s extensive range of electrical and gas appliances have been festively presented under the proposition of offering a one-stop venue for Christmas present shopping. Read more

No CommentsTags: Advertising · Clients · Guernsey Gas

Bacteria Billboard

September 30th, 2011 · Annie · No Comments

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No CommentsTags: Advertising · Environmental · Video

EasyJet mock British Airways ‘To Fly. To Serve.’ Campaign

September 26th, 2011 · Jessica · 1 Comment

Last week, British Airways launched its biggest campaign to date, costing a staggering £20m. Playing on the airline’s motto “To Fly. To Serve” the retro-style campaign looks over BA’s 90-year history and plays on the company’s heritage and good service.

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1 CommentTags: Advertising · Branding · Travel

Smokin’ Hot

September 26th, 2011 · Annie · No Comments

With the recent media coverage on smoking in films as being harmful to children, there has also been a resurgence of nostalgic cigarette advertising.

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No CommentsTags: Advertising