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	<title>The BwLOG &#187; Paul</title>
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	<link>http://www.betleywhitehorne.com/bwlog</link>
	<description>The blog for Betley Whitehorne, a leading Channel Island Advertising, Design, Web and Branding Agency</description>
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		<title>Polar Ice Cubes</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/10/polar-ice-cubes/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/10/polar-ice-cubes/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 12:40:15 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Atsuhiro Hayashi]]></category>
		<category><![CDATA[ice cubes]]></category>
		<category><![CDATA[Polar ice]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2137</guid>
		<description><![CDATA[When I first saw this I thought what a good idea. I soon realised the idea was much deeper. Japanese artist Atsuhiro Hayashi created this ‘Polar Ice’ to show the real life situation faced by many arctic animals as the polar ice caps melt. The silicon cups can be bought from Monos. Related posts: International [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2008/08/iairp-art-and-islands/' rel='bookmark' title='International Artist in Residence Programme: Art and Islands'>International Artist in Residence Programme: Art and Islands</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2009/12/let-it-snow-design-your-own-snowflake/' rel='bookmark' title='Design your own snowflake with Betley Whitehorne'>Design your own snowflake with Betley Whitehorne</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/02/the-life-and-times-on-internet-explorer/' rel='bookmark' title='The life and times of Internet Explorer'>The life and times of Internet Explorer</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/10/polar-ice-cubes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top 10 Guerrilla Marketing Examples</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/08/top-10-guerrilla-marketing-examples/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/08/top-10-guerrilla-marketing-examples/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 00:01:48 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[3m security glass]]></category>
		<category><![CDATA[fitness company]]></category>
		<category><![CDATA[Giant tipex]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[ikea stairs]]></category>
		<category><![CDATA[kitkat]]></category>
		<category><![CDATA[kung fu panda]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rock radio]]></category>
		<category><![CDATA[spiderman 3]]></category>
		<category><![CDATA[ugly betty]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wonderbra]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=2016</guid>
		<description><![CDATA[I am a big fan of Guerrilla Advertising – often simple, cheap but incredibly memorable. And if successful, as these are, they have a good chance of going viral creating a huge awareness on a tiny budget. The examples below are 10 of my favourites. Related posts: The Domino Effect Mini Cooper Guerrilla Marketing Campaign [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2009/07/the-domino-effect/' rel='bookmark' title='The Domino Effect'>The Domino Effect</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/01/mini-cooper-guerrilla-marketing-campaign-in-amsterdam/' rel='bookmark' title='Mini Cooper Guerrilla Marketing Campaign in Amsterdam'>Mini Cooper Guerrilla Marketing Campaign in Amsterdam</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/06/ambush-marketing-proves-a-hit-for-bavaria-beer/' rel='bookmark' title='Ambush marketing proves a hit for Bavaria Beer'>Ambush marketing proves a hit for Bavaria Beer</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/08/top-10-guerrilla-marketing-examples/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Giant globe illusion in Paris</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/08/giant-globe-illusion-in-paris/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/08/giant-globe-illusion-in-paris/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 09:05:28 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[city hall]]></category>
		<category><![CDATA[francois abelanet]]></category>
		<category><![CDATA[garden]]></category>
		<category><![CDATA[globe]]></category>
		<category><![CDATA[illusion]]></category>
		<category><![CDATA[paris]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1990</guid>
		<description><![CDATA[We have all seen the chalk art illusions (or at least photos of them) but this is the first landscaped illusion I have seen of this kind. This giant globe was created by artist François Abelanet and sits in the middle of Paris’ City Hall. The illusion took 90 gardeners 5 days to create and [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2008/01/crystal-island/' rel='bookmark' title='Crystal Island — the world’s largest building'>Crystal Island — the world’s largest building</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2008/02/15-types-of-love/' rel='bookmark' title='15 Types of Love'>15 Types of Love</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/04/amazing-3d-optical-illusion-street-art/' rel='bookmark' title='Amazing 3D optical illusion street art'>Amazing 3D optical illusion street art</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/08/giant-globe-illusion-in-paris/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Undersea restaurant and now undersea bedroom</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/07/undersea-restaurant-and-now-undersea-bedroom/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/07/undersea-restaurant-and-now-undersea-bedroom/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 00:01:51 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[bedroom]]></category>
		<category><![CDATA[Conrad]]></category>
		<category><![CDATA[maldives]]></category>
		<category><![CDATA[rangali island]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[under water]]></category>
		<category><![CDATA[undersea]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1888</guid>
		<description><![CDATA[The World’s first undersea restaurant opened at the Conrad Maldives Rangali Island resort on 14th April 2005 and sits 5m below the Indian Ocean. The 12 seater restaurant named ‘Ithaa’ meaning ‘pearl’ offers dinner for US $320 per person. The glass in the restaurant is 125mm thick and gives a 180° view of the sea [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2009/04/tasty-new-look-for-revamped-guernsey-restaurant/' rel='bookmark' title='Tasty new look for revamped Guernsey restaurant'>Tasty new look for revamped Guernsey restaurant</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2009/07/fears-of-heights-are-pushed-to-the-limit/' rel='bookmark' title='Fears of heights are pushed to the limit'>Fears of heights are pushed to the limit</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2009/08/burnt-toast-a-thing-of-the-past/' rel='bookmark' title='Burnt toast a thing of the past'>Burnt toast a thing of the past</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/07/undersea-restaurant-and-now-undersea-bedroom/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Gary visits Herm Island</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/06/gary-visits-herm-island/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/06/gary-visits-herm-island/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 10:12:02 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Gary]]></category>
		<category><![CDATA[Anthony Gormley]]></category>
		<category><![CDATA[Gary the glove]]></category>
		<category><![CDATA[guernsey]]></category>
		<category><![CDATA[Herm]]></category>
		<category><![CDATA[Herm Island]]></category>
		<category><![CDATA[pink glove]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1807</guid>
		<description><![CDATA[Gary has not long returned from his annual trip to Herm. Not far from his home town of St Peter Port but a great escape none-the-less. He spent most of his short trip relaxing on the beach and digging holes (it was too cold for a swim). He did have time for a little culture [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2008/01/crystal-island/' rel='bookmark' title='Crystal Island — the world’s largest building'>Crystal Island — the world’s largest building</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2009/08/gary-hits-bonny-scotland/' rel='bookmark' title='Gary Hits Bonny Scotland'>Gary Hits Bonny Scotland</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2009/09/791/' rel='bookmark' title='Gary’s Stunt'>Gary’s Stunt</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.betleywhitehorne.com/bwlog/2011/06/gary-visits-herm-island/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Peaks — a social media success story</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/05/10-peaks-a-social-media-success-story/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/05/10-peaks-a-social-media-success-story/#comments</comments>
		<pubDate>Fri, 13 May 2011 08:42:11 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[10 peaks]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Paul Smith]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1790</guid>
		<description><![CDATA[The 10 Peaks Challenge was an idea to raise money for charity created by Paul Smith in August 2009. After initial thoughts to take on the challenge with a couple of friends Paul decided to create a website, launched in September 2009, and try and attract others. Because he had very little money to promote [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2010/02/gary-takes-on-the-10-peaks-challenge/' rel='bookmark' title='Gary takes on the 10 Peaks Challenge'>Gary takes on the 10 Peaks Challenge</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/06/our-paul-storms-the-itex-walk-in-practise-for-10-peaks-challenge/' rel='bookmark' title='Our Paul storms the Itex Walk in practise for 10 Peaks Challenge'>Our Paul storms the Itex Walk in practise for 10 Peaks Challenge</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wordsworth and the Guernsey Donkey Parade</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/04/wordsworth-and-the-guernsey-donkey-parade/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/04/wordsworth-and-the-guernsey-donkey-parade/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 13:07:38 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Local Issues]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[channel television]]></category>
		<category><![CDATA[donkey]]></category>
		<category><![CDATA[donkey parade]]></category>
		<category><![CDATA[guernsey]]></category>
		<category><![CDATA[lorum ipsum]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1765</guid>
		<description><![CDATA[After much thought and deliberation we have decided to name our donkey Wordsworth. Wordsworth will feature the well known (for graphic designers) Lorum Ipsum place-holder text which will wrap around the donkey to accentuate its shape. Due to the nature of our business and the charity involved in the Donkey Parade, GALP, we felt that [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2011/03/betley-whitehornes-guernsey-donkey/' rel='bookmark' title='Betley Whitehorne’s Guernsey Donkey'>Betley Whitehorne’s Guernsey Donkey</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/03/guernseys-donkey-parade-takes-shape/' rel='bookmark' title='Guernsey’s Donkey Parade Takes Shape'>Guernsey’s Donkey Parade Takes Shape</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2011/04/guernseys-donkey-parade-goes-live/' rel='bookmark' title='Guernsey’s Donkey Parade Goes Live!'>Guernsey’s Donkey Parade Goes Live!</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eurostar brand goes 3D</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/03/eurostar-brand-goes-3d/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/03/eurostar-brand-goes-3d/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 09:28:30 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Eurostar]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Someone]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1722</guid>
		<description><![CDATA[As Eurostar seeks to expand its business further across Europe and in light of the EU’s liberalisation of the high speed London to Paris rail link Eurostar have unveiled their new brand. Agency, Someone, created the new brand which will replace the current 15 year old logo. And what better way to present a 3D [...]
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Product Placement in UK-Produced Programmes</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/02/product-placement-in-uk-produced-programmes/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/02/product-placement-in-uk-produced-programmes/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 10:07:29 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[ofcom]]></category>
		<category><![CDATA[PP]]></category>
		<category><![CDATA[PP logo]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[programmes]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1683</guid>
		<description><![CDATA[From 28th February 2011 product placement will be permitted in UK-produced programmes but as part of this agreement viewers must be warned. I’m not quite sure why? Maybe so you can play ‘spot the placement’ as an extra level of entertainment! I’m sure it will be pretty obvious anyway. You can expect to see awareness [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2010/06/logos-rest-in-peace/' rel='bookmark' title='Logos — Rest In Peace'>Logos — Rest In Peace</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betley Whitehorne support Peak2Piste</title>
		<link>http://www.betleywhitehorne.com/bwlog/2011/01/betley-whitehorne-support-peak2piste/</link>
		<comments>http://www.betleywhitehorne.com/bwlog/2011/01/betley-whitehorne-support-peak2piste/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 14:19:22 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[guernsey]]></category>
		<category><![CDATA[peak]]></category>
		<category><![CDATA[Peak2Piste]]></category>
		<category><![CDATA[piste]]></category>
		<category><![CDATA[sam corbet]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.betleywhitehorne.com/bwlog/?p=1650</guid>
		<description><![CDATA[Peak2Piste is the name for a group of 5 guys from Guernsey who are about to embark on an exciting adventure to undertake a 3 month ski/snowboard instruction course in the world famous resort of Whistler in Canada. The course starts on the 5th February 2011 and by the time it finishes they are all [...]
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<li><a href='http://www.betleywhitehorne.com/bwlog/2009/03/betley-whitehorne-on-twitter/' rel='bookmark' title='Betley Whitehorne on Twitter'>Betley Whitehorne on Twitter</a></li>
<li><a href='http://www.betleywhitehorne.com/bwlog/2010/01/the-twitterverse/' rel='bookmark' title='The Twitterverse'>The Twitterverse</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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