Entries from September 2011
Bacteria Billboard
September 30th, 2011 · Annie · No Comments
No CommentsTags: Advertising · Environmental · Video
EasyJet mock British Airways ‘To Fly. To Serve.’ Campaign
September 26th, 2011 · Jessica · 1 Comment
Last week, British Airways launched its biggest campaign to date, costing a staggering £20m. Playing on the airline’s motto “To Fly. To Serve” the retro-style campaign looks over BA’s 90-year history and plays on the company’s heritage and good service.
1 CommentTags: Advertising · Branding · Travel
Smokin’ Hot
September 26th, 2011 · Annie · No Comments
With the recent media coverage on smoking in films as being harmful to children, there has also been a resurgence of nostalgic cigarette advertising.
No CommentsTags: Advertising
Are you ready for change?
September 26th, 2011 · Claud · No Comments
Facebook going to be making some serious changes to your profile interface, so you’d better be ready for it.
https://www.facebook.com/about/timeline
This is going to really shake things up, and is a big risk. Facebook doesn’t have a great track record on providing “what we want” in our “top stories” content, so it will be interesting to see what changes they make with the algorithm to provide a better experience…
Hidden Messages in Logos
September 20th, 2011 · Jessica · No Comments
Logos help define a company’s identity and purpose whilst allowing them to differ from competition, which is why there is such a high importance placed on logo design and branding for a company.
Oblivious to many, there are often hidden messages featured within logos, ones that relate to the business and ones that do not. Either way, they are fairly obvious when seen and interesting to know about. Read more
No CommentsTags: Branding
Trees in Guernsey Never Looked So Good
September 9th, 2011 · Chris · No Comments
The Men of the Trees in Guernsey has just launched its new identity and website, both created by Betley Whitehorne.
The charitable Society was founded in 1935 to promote the overall importance of trees and conservation, not just to Guernsey but for the benefit of the entire planet. Trees.gg provides a useful platform for the local group to present new initiatives and inspire support from a growing number of younger conservationists who are keen to act & contribute.
No CommentsTags: Branding · Clients · Design · Environmental · Local Issues · News
How to be an Awards’ winner
September 5th, 2011 · Chris · No Comments
This year’s Awards for Achievement in Guernsey has started its search for the Island’s top performing companies. Anyone interested in hearing how the process works, along with experiences learned from previous winners, are invited to participate in a Question & Answer session on 14 September, which will hopefully inspire a new set of ambitious applicants.
Anyone interested can call the event organisers, GEC, on tel. 01481 728686.
No CommentsTags: Advertising · Clients · Local Issues