Homeplus (Tesco to you and me) have incorporated the use of QR codes into their latest campaign in the hope to become the number 1 groceries store in South Korea.
Through the use of virtual grocery stores featured on the walls of the tube stations, Homeplus allows the audience to shop whilst waiting for their train; all that is required is a smart phone with QR scanning abilities to add products into a shopping basket.
With the groceries being delivered directly to the consumer’s door, the convenience of the shop allows the business community to relax after their working day. One review stated:
“Thanks to this subway market, now I can enjoy the free time after work.”
Impressively online sales rose by 130% and Homeplus is number 1 in the online market and 2nd in the offline market.
The video featured below outlines the Subway Grocery Store campaign.
Japan is known for being the future of technology with the latest mobile phones acting as electronic wallets, train passes and GPS navigation however I am not sure if I can see the mobile trend being transferred to England, especially a subway grocery market. The typical British tube user is constantly in a rush to get from A-B, therefore there simply wouldn’t be enough time to stop and scan.
Furthermore, with no trains in our little island of Guernsey… this concept won’t be used here anytime soon.
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