After several months of research, content development and building the product offering, we are extremely pleased to announce the launch of our new service: The Test Market. What is the Test Market?

Essentially, it is a complete service offered by Betley Whitehorne that provides advertisers with the opportunity to gather consumer information across the entire marketing mix. When testing really matters for your planned advertising, packaging or product, making sure that you then have a truly representative market to test is essential. And that is what we offer. The perfect Test Market.

Why is this important? Well, it firmly establishes the case for the Channel Islands to be the geographical area for all advertisers wanting to test an area of their marketing or product development, before embarking upon a full scale launch into the UK. Why limit yourselves to a testing area that bears little demographic relationship to the UK, when the Channel Islands can present you with a vibrant mini UK right on the doorstep of the mainland. Check out our site www.thetestmarket.com for further evidence of the remarkably close demographic alignment.

Our doors are open for business ...welcome to www.thetestmarket.com

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