We were delighted to hear that Close had won two awards (the 2009 PLC Award & the 2010 Professional Advisor Award) for the spectacular performance of their Special Situations Fund. We were even more delighted to be asked by Close to develop an online creative campaign celebrating the fact that they had won. We recommended a scientific approach that visually helped to re-enforce the robust performance of the fund. The sliding scale drawing the eye to the exceptional performance of the Fund in comparison to competitors.
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