I really like this Guerrilla marketing campaign for Mini Cooper. Another simple, brilliant and eye catching ‘ad’. The message takes the form of the giant sticker on the brown cardboard box to promote a 99 Euro a month finance deal. The boxes, complete with ribbon and wrapping paper, were left in locations around Amsterdam just after Christmas and made to look like people had thrown out the packaging after recieving their rather large Christmas present.



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1 ultrasound technician // Apr 21, 2010 at 0:55
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