What a cool watch, it has LCD screens in-between the bracelet links! I want one, but it will probably cost an arm and four legs. It was designed by Hiranao Tsuboi.
He has the ability to look at everyday objects in a completely new way. Only a real design talent could breath new life into mundane objects such as umbrellas and light bulbs.
Joe Ferry, Head of Design at Virgin Atlantic,
Via: Creative Review Blog