I like this on many levels. Not just because it’s a clever way of demonstrating the effects of global warming and certainly not because it’s in a location which means that only a few will ever see it. For me it doesn’t really matter, the PR generated from creating something original must make it worth while? After all traffic to their site has gone up 300%.

The ad, created by Ogilvy & Mather, for HSBC’s global warming initiative features a giant aerial photo of New York.

I like the idea of looking at things whilst swimming, perhaps moving image will take this to the next level. It would be great way of watching a film like ‘Jaws’ or ‘Open Water’. Not only would it add to the experience it would give you a good workout too! hmm… not sure how this would work… perhaps a grid of smaller screens repeating the same thing. It beats a mosaic anyway.

Related posts:

1. New Director at Betley Whitehorne
2. Making Guernsey Greener
3. SCS Global website live
4. Are you ready for change?