After an incredible run of pitch wins, our creative and strategic approach delivered another new client. Betley Whitehorne were appointed as the agency to promote the launch of the new Smith Street Post Office, for Guernsey Post. Guernsey Post’s marketing manager, Paul McCormick, wanted to promote the differing levels of products and services available from the new branch. The chosen headline reflected this, whilst also highlighting their new location, ‘You’ll be amazed how far we’ve come, by just moving across the street’.

Friendly, illustrated 3D characters were used in conjunction with the primary Guernsey Post colour palette to create strong and memorable imagery, featured on postcards, advertising, posters and a Smith Street banner.