Four years after Interbrand redesigned the Barclaycard logo, The Brand Union get their hands on it. I can’t help but think their inspiration might have come from Sony Ericsson. The new logo will appear in cyan, orange, magenta and green. Green? Where did they get that idea?
I would have hoped that for the £600,000 it cost Barclaycard they would have managed to achieve something original. They are obviously trying to target the xbox generation but my feeling is it’s not quite ‘grown up’ enough. Maybe they are hoping they’ll attract a younger market, perhaps the £1m they are spending on the launch and implementation will also be focused on 18-35 year olds.
I really like the logo and congratulate The Brand Union on managing to get Barclaycard to part with such a sum.
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2 responses so far ↓
1 Ric // Oct 10, 2008 at 14:36
Here is a collection of other similar logos following the same spherical theme. I think maybe it’s time we rebranded too!
2 Ric // Oct 16, 2008 at 14:15
Pepsi are spending $1.2 billion over the next three years updating their brand. Seen centre below is the old logo, their new logo, and bottom how I think it’s going to end up looking!
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