Four years after Interbrand redesigned the Barclaycard logo, The Brand Union get their hands on it. I can’t help but think their inspiration might have come from Sony Ericsson. The new logo will appear in cyan, orange, magenta and green. Green? Where did they get that idea?
I would have hoped that for the £600,000 it [...]

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With the launch of our new website in March of this year I took the opportunity to properly optimise it for search engines as our old site ranked very poorly. As the new site is primarily flash based it took a few special tricks and ideas to maximise our position, but they seem to have [...]

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Betley Whitehorne has been involved in two new projects for clients in very different fields, spanning from Guernsey to Canada and from commodities and farming to leadership and management solutions.

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Annie Leibovitz has photographed some of the worlds most famous people, Bob Marley, Miles Davis, Brian Wilson, David Beckham, The Rolling Stones, Brad Pitt, Barack Obama, Bob Hope, John Lennon,  Johnny Cash, Louis Armstrong, Patti Smith, Ray Charles, Mohammed Ali, Michael Jordon, Fleetwood Mac, Andy Warhol, The Queen, Bob Dylan, Nelson Mandella and most of [...]

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In times of market slow down and recession the marketing budget is often the first one to be cut, but is it the correct thing to do? It’s often stated that companies who keep an active advertising campaign running come out of the other side the strongest. So, can quality design really help your business [...]

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Monday saw the launch of Riders Offshore; a motorcyclists’ e-commerce dream. If you’re a keen rider the site is a great place to buy motorcycle helmets, visors, jackets, trousers, boots, gloves and a large range of other motorcycle accessories. Designed and developed by Betley Whitehorne for Riders, the site freshens up their image and replaces [...]

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