Four years after Interbrand redesigned the Barclaycard logo, The Brand Union get their hands on it. I can’t help but think their inspiration might have come from Sony Ericsson. The new logo will appear in cyan, orange, magenta and green. Green? Where did they get that idea?
I would have hoped that for the £600,000 it cost Barclaycard they would have managed to achieve something original. They are obviously trying to target the xbox generation but my feeling is it’s not quite ‘grown up’ enough. Maybe they are hoping they’ll attract a younger market, perhaps the £1m they are spending on the launch and implementation will also be focused on 18 – 35 year olds.
I really like the logo and congratulate The Brand Union on managing to get Barclaycard to part with such a sum.
Annie Leibovitz has photographed some of the worlds most famous people, Bob Marley, Miles Davis, Brian Wilson, David Beckham, The Rolling Stones, Brad Pitt, Barack Obama, Bob Hope, John Lennon, Johnny Cash, Louis Armstrong, Patti Smith, Ray Charles, Mohammed Ali, Michael Jordon, Fleetwood Mac, Andy Warhol, The Queen, Bob Dylan, Nelson Mandella and most of the Hollywood élite over the past 20 years. 
In times of market slow down and recession the marketing budget is often the first one to be cut, but is it the correct thing to do? It’s often stated that companies who keep an active advertising campaign running come out of the other side the strongest. So, can quality design really help your business during difficult times, and the good times? Several recent studies, including one supported by the British Design Council suggest that it can. 