Guernsey is nearly devoid of large scale outdoor advertising. Is there demand or a requirement for outdoor advertising? Would it benefit local businesses or be an eye sore that spoils our island home?
The biggest advertising spaces we have are at the airport and the harbour, attracting the attention of business travellers and those less familiar with the island, but these are indoors, could you imagine such displays around St Peter Port, or along the coastal road?
Currently there are very few displays, this is probably due to a combination of the IDC being very unlikely to grant permission for any and the fact that the island’s population is a captive audience who know the local businesses well. However in an increasingly competitive and global market where advertising and creating a strong brand are more important than ever do you think this should change?
Tell us what you think by leaving a comment below, and by voting in the poll to the right.
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2 responses so far ↓
1 Yes along as they were carefully crafted by BW // Jun 17, 2008 at 13:41
arsenal studios
arsenal road
st pp
gy1 1uw
2 InvisAble Drummer // Jun 17, 2008 at 16:19
I arrived in Guernsey about 1 year ago and to be honest, I was happy that there was no large billboard advertising. It is better for children, and shopping prone people.
The “Dont drink & Drive” at Christmas was powerful because it didnt have to fight for visual space with any other large outdoor adverts.
Are we going to start placing adverts, near the runway, so when a plane is coming into land, the passengers can see finacial groups, or certain vitamins available?
I think adverts should be allowed if someone was sponsoring something, but still within reason.
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