Popstar Britney Spears, the once clean cut girl turned toxic rehab publicity mother has taken the design industry by storm. An actual storm I hear you ask, no a logo fuelled storm. Her new perfume ‘I Believe’ by Elizabeth Arden has been accused of shamlessly plundering another brand for its logo. The organization in question is Canadian charity Mondonation, at the moment they are selling t-shirts with a portion of the money going to a charity of your choice. On the t-shirt a slogan of your choice is written, this is meant to be something you believe in hence their ‘Believe’ logo.
The two logos have a striking similarity, first with the pink letter ‘i’ closely followed by the green colour, weight, and lowercase nature. These of course may all be coincidental elements, but on the other hand they may not. To have so many design aspects mirrored seems highly improbable. Will she do it again? If she does I’m sure everyone involved will want to hit her one more time.
Britney Is Graphically Exposed
February 6th, 2008 · Adam · No Comments
Tags: Branding · Music · Typography

0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment