Even the brightest and best get it wrong sometimes…Bill Gates and Sir Alan Sugar have made two of the most inaccurate technological predictions of all time. Read more
When technology predictions go wrong
December 10th, 2008 · Georgina · No Comments
No CommentsTags: Advertising · Branding · Science & Technology
Air Tank
December 9th, 2008 · Adam · No Comments
German Panther, 2007.
Luftballon/Luft/Kleber (balloon/air/glou), 960 x370 x 300cm
The ultimate balloon. I would have got more information on this but the website was in in this foreign language called German. If you can speak and/or read German go to this website.
No CommentsTags: Art
What every lawn needs…
December 4th, 2008 · Georgina · 1 Comment

If you have ever thought a lawnmower to be a rather mundane piece of garden equipment, you may have to think again, thanks to artist Osman Khan.
1 CommentTags: Art · Design · Science & Technology
Game Face
December 4th, 2008 · Adam · No Comments
Just found this amazing video called Immersion from the New York Times website. It is by photographer Robbie Cooper and shows just how focused young video-game players can be.
Featured Work: The Temp Desk
November 30th, 2008 · Ric · No Comments


Seeing that recruitment agency OSA didn’t offer a temporary staff service Betley Whitehorne proposed The Temp Desk concept to them.
Looking at other recruitment agencies, and their brand positioning we created a strong, vibrant and youthful image for The Temp Desk, setting them apart from the competition.
No CommentsTags: Branding · Clients · Design · OSA · The Temp Desk
Playful Restoration
November 28th, 2008 · Adam · 1 Comment
This work was done in Bocchignano, Italy, a village close to Rome, as part of the group project “20 Eventi”. The group of artists developed projects for 4 villages of the Sabina region and decided to create a compilation of drawings, for collectors to purchase, and to support this project.
1 CommentTags: Architecture · Art
Typo Rugs
November 19th, 2008 · Adam · No Comments
Tired of cutting up your own rugs into various shapes and typefaces? Well put down your toe nail scissors now, an answer is here. Graphic designer John Agelii creates hand-cut typographic rugs that provide a literal statement to your home/studio/rug museum. They come in a variety of colours, typefaces and shapes but what really excited me was that you can order custom made rugs from his website. Read more
No CommentsTags: Design · Typography
Future Interfaces — Minority Report
November 17th, 2008 · Ric · No Comments
I declare the touch screen dead, long live the none touch screen! One of the science advisors for the film Minority Report has been hard at work making the ‘spatial operating environment’ (the computer controlled with hand gestures) seen in the film a reality.
I’m not sure it’s going to be popular in the office environment, although all you yoga lovers out there will be able to work and exercise at the same time. Might work well for pop groups though — their dancing controls the video walls. Read more for a video.
One Today
November 13th, 2008 · Ric · 1 Comment
Today marks the first birthday of our blog, the BwLOG. In that time we’ve posted 105 articles, had over 80 comments (with many more spam ones) and played a lot of table football. The posts, as well as being about Betley Whitehorne and our work for clients, have covering everything from The Value of Design, and the Death of Comic Sans to Brilliantly Bright Beijing Bookshops and Wind Powered Complex Contraptions. In that time we’ve also relaunched our website and leapt up the Google rankings and launched Terrific Horrific where you can find the best Mince Pies. So happy birthday BwLOG!
How’d you like your Mince Pies — Terrific, Horrific or somewhere in between?
November 12th, 2008 · Ric · No Comments

If you’ve been shopping recently you’ll know Christmas is coming, that it’s starting to get festive. It’s the season to be jolly and to give gifts. But most importantly it’s also the season to be scoffing as many mince pies as possible. But which are the best? Do you know your terrific tarts from your horrific mince pie parts? If you don’t, do not worry, help is at hand.
No CommentsTags: Science & Technology · Web




