A Channel Island public relations consultancy has opened a new office within Betley Whitehorne’s St Peter Port building.

PR Manager Marco Ciotti has launched the Guernsey office of Direct Input. The PR consultancy is co-located with Betley Whitehorne, at 55 Le Bordage. Marco said that the move has come in response to increasing demand:

‘The company started in St Helier but now has a growing number of Guernsey clients, so it was time for us to have a permanent presence here in Guernsey. The aim is to consolidate our services in the island and to grow by offering the right blend of expertise, local knowledge and customer service. We have already picked up several more clients.’

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After an incredible run of pitch wins, our creative and strategic approach delivered another new client. Betley Whitehorne were appointed as the agency to promote the launch of the new Smith Street Post Office, for Guernsey Post. Guernsey Post’s marketing manager, Paul McCormick, wanted to promote the differing levels of products and services available from the new branch. The chosen headline reflected this, whilst also highlighting their new location, ‘You’ll be amazed how far we’ve come, by just moving across the street’. Read more

At 9.52am yesterday the SoccerBoy table was dismantled. The Birthplace of Sarnian table football is on a new journey as it becomes the new stadium for MooArc. Like the Wembley towers the tiny SoccerBoy with its wonky legs and sloping ground will be sadly missed. Read more

It’s official - the 2008 Awards for Achievement is now open for business and looking for applications from the ’stars’ of Guernsey’s business community.

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Four years after Interbrand redesigned the Barclaycard logo, The Brand Union get their hands on it. I can’t help but think their inspiration might have come from Sony Ericsson. The new logo will appear in cyan, orange, magenta and green. Green? Where did they get that idea?

I would have hoped that for the £600,000 it cost Barclaycard they would have managed to achieve something original. They are obviously trying to target the xbox generation but my feeling is it’s not quite ‘grown up’ enough. Maybe they are hoping they’ll attract a younger market, perhaps the £1m they are spending on the launch and implementation will also be focused on 18-35 year olds.

I really like the logo and congratulate The Brand Union on managing to get Barclaycard to part with such a sum.

With the launch of our new website in March of this year I took the opportunity to properly optimise it for search engines as our old site ranked very poorly. As the new site is primarily flash based it took a few special tricks and ideas to maximise our position, but they seem to have worked. Read more

Betley Whitehorne has been involved in two new projects for clients in very different fields, spanning from Guernsey to Canada and from commodities and farming to leadership and management solutions.

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Annie Leibovitz has photographed some of the worlds most famous people, Bob Marley, Miles Davis, Brian Wilson, David Beckham, The Rolling Stones, Brad Pitt, Barack Obama, Bob Hope, John Lennon,  Johnny Cash, Louis Armstrong, Patti Smith, Ray Charles, Mohammed Ali, Michael Jordon, Fleetwood Mac, Andy Warhol, The Queen, Bob Dylan, Nelson Mandella and most of the Hollywood elite over the past 20 years. Read more

Monday saw the launch of Riders Offshore; a motorcyclists’ e-commerce dream. If you’re a keen rider the site is a great place to buy motorcycle helmets, visors, jackets, trousers, boots, gloves and a large range of other motorcycle accessories. Designed and developed by Betley Whitehorne for Riders, the site freshens up their image and replaces the Visors Worldwide site with an expanded product range that caters for a wider audience.

Get shopping…